What is Negative SEO?

Negative SEO is ultimately a term that describes an attack against a website. The attacked website should be banned from the front result pages of the search engines. So it’s about achieving the exact opposite effect you normally want to achieve with SEO. This explains the use of the adjective "negatives".

Basically, to do Negative SEO, you're using the previously popular Black Hat SEO methods that no longer work to push the page today. In addition, advanced players rely on direct hacking attacks or attack the reputation of the damaged site on the Internet.

 

The negative SEO techniques at a glance:

Build countless bad backlinks (keyword: Bad Neighbourhood) in a short time. This works especially well if you also use conspicuous spam keywords such as Viagra, online casino and more. Automated duplication of contents or even reflections of the entire website on hundreds of domains (keyword: Duplicate Content).

 

Degradation of good backlinks (by pretending to be active for the attacked website) Attack on the online reputation by using fake accounts on social media or trying to associate the attacked website with spam marketing.

 

Hack attack on the site and installation of spam or malware Some time ago, it was unsure whether Negative SEO, such as setting Bad Neighbourhood links, could really have a negative impact on a website's ranking. In the meantime, we can be sure of that and not only because it always more reports successful Negative SEO campaigns on the net, but also because in recent years, again and again, without negative SEO attack site operators were "victims" of punishment in the Google ranking.

 

The affected site operators were called by the search engine giant to break down unnatural links or to invalidate them using the Disavow tool. To underline that Google is serious, these website owners lost their good ranking and thus substantial parts of their income.

 

Also Read: How to Migrate a Website in HTTPS?

 

How do you protect yourself from Negative SEO?

If a competitor or an SEO expert in delhi hired by the competitor uses the mentioned techniques to attack your website, then you have to act at the latest. In order not to be vulnerable to such an unscrupulous attack, you should also prevent. Protecting oneself from negative SEO attacks, preparing them and being able to react quickly is more effective and easier than acting only when they have already unfolded their full effect.

 

By the way, if you think that your competitors are way too decent to get you into negative SEO, then you should check out this post takes a closer look. In it, an SEO expert outlines how they got on a cold email with the offer of taking action from the Negative SEO over 80 percent of prospective respondents. Almost 30 percent actually wanted to know only the bank details of the agency in order to transfer immediately.

 

Former Google web spam boss Matt Cuts said the search engine giant is doing everything it can to detect and stop these methods. To this day, however, is little to recognize. There is no guarantee for that Accordingly, you have to take the matter into your own hands.